Last Updated: July 2026

1. Introduction

Perfect Embrace ("we", "us", "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, create an account, place an order or otherwise interact with us.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

By using our website, you acknowledge that your personal information will be processed as described in this Privacy Policy.

2. Who We Are

Business Name: Perfect Embrace

Website: www.perfectembrace.co.uk

Email: info@perfectembrace.co.uk

Perfect Embrace is the data controller responsible for your personal information.

Our website is hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services securely online. Shopify processes certain personal data on our behalf in accordance with applicable data protection laws.

3. Personal Information We Collect

Depending on how you use our website, we may collect the following categories of personal information.

Identity Information

• Name
• Title

Contact Information

• Email address
• Billing address
• Delivery address
• Telephone number

Order Information

• Products purchased
• Order history
• Delivery preferences
• Transaction records

Payment Information

Payment card details are processed securely by our payment providers.

Perfect Embrace does not store your full payment card details on its own systems.

Customer Account Information

If you create an account with us, we may collect:

• Encrypted password
• Saved addresses
• Order history
• Wishlist information (where available)
• Communication preferences

Technical Information

• IP address
• Browser type and version
• Device information
• Operating system
• Website usage information
• Cookies and similar technologies

Marketing Information

• Marketing preferences
• Subscription choices
• Consent records

We do not knowingly collect personal information from children under the age of 18.

4. How We Collect Your Information

We collect information when you:

• Place an order
• Create an account
• Contact our customer support team
• Subscribe to our newsletter
• Browse our website
• Participate in promotions or competitions
• Submit product reviews
• Accept cookies

We may also receive information from trusted third parties including:

• Shopify
• Payment providers
• Delivery and courier companies
• Fulfilment partners
• Analytics providers
• Marketing service providers

5. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Deliver products to you
• Process payments
• Manage your customer account
• Respond to enquiries
• Provide customer support
• Improve our website and services
• Prevent fraud and protect our business
• Comply with legal obligations
• Send marketing communications where you have given consent or where otherwise permitted by law

We will only use your personal information where we have a lawful basis for doing so.

6. Lawful Basis for Processing

Depending on the circumstances, we process your personal information on one or more of the following legal bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent

Where processing is based on consent, you may withdraw that consent at any time.

7. Sharing Your Information

We only share your personal information where necessary.

This may include sharing information with trusted third parties such as:

• Shopify (our ecommerce platform)
• Payment service providers
• Delivery and courier companies
• Fulfilment partners responsible for dispatching your order
• IT support and website hosting providers
• Marketing platforms
• Analytics providers
• Professional advisers
• Government authorities, regulators or law enforcement where required by law

We never sell your personal information to third parties.

8. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection laws.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and regulatory requirements.

When information is no longer required, it is securely deleted or anonymised.

10. Keeping Your Information Secure

We take the security of your personal information seriously.

We implement appropriate technical and organisational measures designed to protect your data against accidental loss, unauthorised access, disclosure, alteration or destruction.

These measures include:

• Secure encrypted (SSL) connections
• Secure payment processing
• Restricted access controls
• Secure hosting environments
• Regular security monitoring

Although we take reasonable precautions, no method of transmitting information over the internet can be guaranteed to be completely secure.

11. Your Privacy Rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information where appropriate.
• Restrict how we process your information.
• Object to certain types of processing.
• Request a portable copy of your information.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://ico.org.uk

12. Cookies

We use cookies and similar technologies to improve your browsing experience and ensure our website functions correctly.

Essential cookies are required for the operation of the website.

With your consent, we may also use analytics and marketing cookies to understand how visitors use our website, improve performance and personalise content.

You can manage your cookie preferences through your browser settings or our cookie banner.

Please also refer to our Cookie Policy for further information.

13. Marketing Communications

Where you have given your consent, or where otherwise permitted by law, we may send you marketing communications relating to our products, promotions and news.

You may unsubscribe at any time by:

• Clicking the unsubscribe link included in our emails.
• Contacting us directly at info@perfectembrace.co.uk.

Your marketing preferences can be updated at any time.

14. Automated Decision Making

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

15. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate consent, we will take reasonable steps to delete that information.

16. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

We encourage you to review the privacy policies of any third-party websites you visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or services.

The latest version will always be published on our website together with the date it was last updated.

18. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us.

Perfect Embrace

Email: info@perfectembrace.co.uk

Website: www.perfectembrace.co.uk

We will respond to your enquiry as soon as reasonably possible.