1. Introduction
Perfect Embrace (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, create an account, or purchase our products.
We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
Business Name: Perfect Embrace
Website: www.perfectembrace.co.uk
Contact Email: info@perfectembrace.co.uk
Perfect Embrace is the data controller responsible for your personal data.
3. Personal Data We Collect
We may collect and process the following information:
Identity Data
- Name
- Title
Contact Data
- Email address
- Billing address
- Delivery address
- Telephone number
Transaction Data
- Purchase details
- Payment information (processed securely via payment providers)
Technical Data
- IP address
- Browser type and version
- Device information
- Operating system
Usage Data
- Website interaction data
- Pages visited
- Shopping behaviour
Marketing Data
- Communication preferences
- Marketing consent choices
We do not intentionally collect data from individuals under 18.
4. How We Collect Your Data
We collect data when you:
- place an order
- create an account
- contact us
- subscribe to marketing communications
- browse our website
- use cookies or tracking technologies
We may also receive data from payment processors, delivery providers, and analytics services.
5. How We Use Your Personal Data
We use your data to:
- process and deliver orders
- manage payments and transactions
- provide customer support
- manage your account
- improve our website and services
- prevent fraud and ensure security
- comply with legal obligations
- send marketing communications (where you consent)
6. Legal Basis for Processing
We process your personal data based on:
- Contract performance — to fulfil orders
- Legal obligations — tax, accounting, compliance
- Legitimate interests — improving services, preventing fraud
- Consent — marketing communications and optional cookies
You may withdraw consent at any time.
7. Sharing Your Personal Data
We may share your data with trusted third parties, including:
- payment service providers
- delivery and logistics companies
- IT and hosting providers
- professional advisers
- regulatory authorities where required by law
We do not sell your personal data.
8. International Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.
9. Data Retention
We retain personal data only for as long as necessary for legal, accounting, or operational purposes.
When data is no longer required, it is securely deleted.
10. Data Security
We implement appropriate technical and organisational security measures to protect your personal data against loss, misuse, or unauthorised access.
However, no internet transmission is completely secure.
11. Your Legal Rights
Under UK data protection law, you have the right to:
- access your personal data
- correct inaccurate data
- request deletion of your data
- restrict processing
- object to processing
- request data portability
- withdraw consent
To exercise these rights, contact us using the details below.
You also have the right to complain to the UK Information Commissioner’s Office (ICO):
https://www.ico.org.uk
12. Cookies
We use cookies and similar technologies to improve website functionality and analyse usage.
For more information, see our Cookies Policy.
You can manage cookie preferences through your browser settings.
13. Marketing Communications
We may send marketing communications where you have consented or where permitted by law.
You can opt out at any time by:
- clicking “unsubscribe” in emails
- contacting us at info@perfectembrace.co.uk
14. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on our website at www.perfectembrace.co.uk.
16. Contact Us
If you have questions about this Privacy Policy or your personal data, contact:
Perfect Embrace
Email: info@perfectembrace.co.uk
Website: www.perfectembrace.co.uk
