Last Updated: July 2026

1. Introduction

This Cookie Policy explains how Perfect Embrace ("we", "us", "our") uses cookies and similar technologies when you visit www.perfectembrace.co.uk (the "Website").

This policy explains what cookies are, how we use them, the types of cookies we use and how you can manage your cookie preferences.

By continuing to use our Website, you acknowledge that cookies may be used in accordance with this Cookie Policy. Where required by law, we will ask for your consent before placing non-essential cookies on your device.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone or other device when you visit a website.

Cookies help websites remember information about your visit, improve functionality, enhance security and provide a better browsing experience.

Cookies cannot normally be used to identify you directly, but they may be linked to personal information that we hold about you.

3. Why We Use Cookies

We use cookies to:

• Ensure the Website functions correctly.
• Keep your shopping basket and checkout working.
• Remember your preferences.
• Improve website performance.
• Understand how visitors use our Website.
• Help prevent fraud and improve security.
• Measure the effectiveness of our marketing.
• Personalise content where appropriate.

4. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our Website.

Without these cookies, services such as:

• shopping basket functionality;
• customer login;
• secure checkout;
• fraud prevention;
• website security;

cannot operate correctly.

These cookies do not require your consent.

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website.

They collect anonymous or aggregated information about:

• pages visited;
• time spent on pages;
• navigation behaviour;
• website performance;
• technical issues.

This information helps us improve our Website and customer experience.

These cookies are only used where you have given your consent.

Functionality Cookies

These cookies remember choices you make, such as:

• language preferences;
• region;
• previously viewed products;
• account preferences.

They allow us to provide a more personalised shopping experience.

These cookies may require your consent depending on how they are used.

Marketing Cookies

Marketing cookies help us understand the effectiveness of our advertising and may be used to display relevant advertisements based on your browsing activity.

These cookies may be placed by us or trusted third-party providers.

They are only used where you have given your consent.

5. Third-Party Cookies

Some cookies may be placed by trusted third-party providers that help us operate and improve our Website.

These providers may include:

• Shopify (our ecommerce platform)
• Payment providers
• Google Analytics (if enabled)
• Google Ads (if enabled)
• Meta Pixel / Facebook (if enabled)
• Klaviyo or other email marketing providers (if enabled)
• Pinterest or other advertising platforms (if enabled)

These third parties have their own privacy and cookie policies, which we encourage you to review.

6. Managing Your Cookie Preferences

When you first visit our Website, you may be presented with a cookie banner allowing you to accept or reject non-essential cookies.

You can also manage or delete cookies through your web browser settings.

Please note that disabling certain cookies may affect the functionality of the Website and your shopping experience.

Information about managing cookies is available from your browser provider.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the way we operate our Website.

The latest version will always be published on this page together with the date it was last updated.

8. Contact Us

If you have any questions about this Cookie Policy or how cookies are used on our Website, please contact us.

Perfect Embrace

Website: www.perfectembrace.co.uk

Email: info@perfectembrace.co.uk

We will be happy to assist with any questions regarding our use of cookies.